The cREative Realm is an approach to integrate creative projects into road reconstruction.
These creative projects offer street level interventions and opportunities to:
Engage the businesses and the communities
Attract attention and public attendance to the area during the reconstruction period
Create a positive reframing of what is often seen as a challenging period of time
The cREative Realm has been launched during the road reconstruction of Calgary’s 17th Avenue SW. from Macleod Trail to 14th Street SW.
The cREative Realm will coincide with the reconstruction project and is scheduled to occur between spring 2017 - fall 2019.
Partnering with The City of Calgary, Stantec Engineering and working with various local Community and Business Associations, Blank Page Studio is responsible for implementing these creative projects and has curated the cREative Realm through a “block-by-block” process.
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The cREative Realm contracts artists who will conduct short term, temporary and site specific art projects that engage the unique communities that touch on the 17th Avenue corridor.
The overall framework for developing projects for the cREative Realm is one that is based upon adaptability. Individual projects need to respond to construction processes and scheduling. Artists/artist teams respond to the unique conditions of construction and the characteristics of each block along the 17th Ave corridor.
Individual artist/artist team projects will activate the blocks of 17th Avenue as the construction season progresses. The projects will be varied; the artists will be diverse; and the cREative Realm will help to realize community excitement through public engagement processes and new artwork outcomes.
Each artist/artist team brings forth their vision, working to support businesses by realizing creative projects within the scope of their own artistic practice.
Funds for the cREative Realm are made possible through the Beltline Community Investment Fund.